Dear Business Owner,
Thanks for wanting to know more about how I can help you increase your business.
At this point I would suggest that my “Marketing Checkup with a Profit Improvement Plan” consultation would be the best way for you to go.
This service gives you practical, step-by-step tools you need to immediately increase your sales and profits.
It’s a complete analysis and review of your marketing and advertising strategies and is designed for fast, measurable results. After all, this is what other companies in this industry hire me to do..
99% Of The Success Or Failure Comes Directly From Your Ability To Attract And Keep Customers And From Your Ability To Market Yourself To Them.
It is not always the business that has the best quality products or service that makes the most money. The businesses that make the most money simply know how to sell their products or services better than their competitors.
The key to getting more income and working less in any business is...
Having Effective Systems For Developing Good Relationships With
Your Customers, And Business Contacts.
PLUS Maximizing The Effectiveness Of All Your Ads, Letters, Brochures And Other Promotions.
Having marketing systems is the “secret ingredient” behind all successful businesses. All of the successful franchise chains use these tested systems of ads, letters and promotions to gain customers quickly in new locations. They know that having a system for getting new customers, and for keeping them, is vital. Once they have this system they simply keep duplicating it.
The advantages of having these systems in your business are many, including . . .
You control the amount of business you have each week. Having effective systems for getting new customers, keeping your existing ones and for generating extra business from them, means you are no longer at the mercy of the economy or fickle word-of-mouth promotion.
Your staff morale and productivity increases. The systems make everyone accountable for what has to be done. Having a business that’s making good money makes everyone feel good. Your staff is happier because their jobs are secure.
There’s no upper limit to the income you make if you have effective systems in your business. A good ad or letter can bring you ten times the sales of a bad one. What you need is effective ads, letters and promotions and systems. Once you’ve tested them and proved that they bring results, you simply decide how often you have to use them to achieve the income you want.
And, best of all, having a marketing system means your whole operation can be put on autopilot. Once you find the ads, letters and promotions that work, you are no longer tied to your business. You can afford to hire others to do the tedious work for you. Of course, to develop all this for your business is not so easy.
Let’s face it, we all have our strengths and weaknesses. Sometimes, because you are too close to your business, it’s hard to see how to improve your results – without working harder or longer – and that’s where I may be able to help you.
By analyzing what you are doing now I’ll be able to see what over-looked windows of opportunities you have, and you’ll get strategies to take advantage of these opportunities.
Let me explain what I do for you. Firstly, you send me copies of all of your newspaper, magazine and/or Yellow Page ads. Copies of brochures, quotes, sales scripts, letters, etc. In fact, any promotion you have ever done. Then I’ll fill out an extensive questionnaire with you over the phone, to help me understand your business better. I then analyze your information and the materials you send us, and if I can't help you there’s no charge.
If I can help, we’ll set a time for either a day of consulting or a 90-minute consultation that I’ll audiotape over the phone, or in our office. It’s from this consultation that you’ll get a marketing plan to follow. During this consultation . . .
You’ll get specific strategies on how to best market your business. Plus you’ll learn what promotions and costly marketing mistakes to avoid.
The three areas we look at are . . .
#1. How to generate customer inquiries and get new customers.
#2. How to get your existing customers to come back more often.
#3. How to increase the value and profit of each sale you make.
Here are some of the specific strategies you may get in this hour:
Promotions to build your image in the marketplace and keep your name in front of your customers and prospects – while making profitable sales.
Strategies for getting new customers and systems to keep them coming back and buying more from you.
Advice on how to get the most out of your existing brochures, Yellow Pages ads, letters, press releases and any other promotional material you may have.
Techniques for handling telephone inquiries, converting them into profitable sales, without discounting your prices.
Plus more . . .
As we speak I’ll tape headlines and opening paragraphs for ads you can use, telephone scripts for you and your staff to use, sales presentations for your staff, outlines of Thank You and sales letters you can send, plus more – all aimed at increasing your business. It may take you 12 months to apply it all.
Following the consultation you get a prioritized action plan. It contains the most important things you should do to immediately start increasing your business. You also get a copy of the audiotape. By listening to it several times you’ll come up with your own ideas, sparked from our consultation.
Meanwhile, I will have the audiotape transcribed into a written report that you will receive within 14-21 days of our consultation. This will become the basis of your marketing plan and future promotional strategies!
Your investment for this consultation, the audiotape and the printed marketing strategy transcript, is
$750. You also will get a copy of
2 money making reports valued at $295 for you to reference.
After you get the transcript with the marketing strategies, you may want me to help you implement the ideas, write the ads and letters and design monitoring and telephone inquiry systems I recommended and gave examples of in the consultation.
For this on-going support, total ad creation and copy-writing, you will get a separate proposal. I will do this after I see your materials and go through the analysis of your business. Your investment would depend on the amount of work required. However, in most cases you will not need me, you’ll have most of the answers in the tape transcript of the consultation. And to put you mind at ease about the whole process . . .
Everything Is Covered By My Money-Back Guarantee.
First: If you are not happy with the information given to you during the consultation, simply tell me before we start the second part. I will stop and you don’t owe me a cent – plus you’ll get to keep what I have already given you.
Second: The information I'll
provide you with will make you double your money back in profits within
90 days or you get a full refund.
Please let me know today if you want to take me up on this offer. I’ll make a time to do the questionnaire with you right away.
By the way, in case you like this offer but are a little apprehensive about doing all of this over the telephone, let me address that. You can actually gain more through a telephone consultation than a face-to-face one.
Here’s Why A Telephone Consultation Can Be Infinitely More Productive For You . . .
First, and most obvious, is the saving in unnecessary travel costs and wasted time. But more important, studies have shown that people hear and retain more by phone than they do in person.
In face-to-face meetings our eyes wander, sizing up the person, exchanging introductions and wondering what impression we are making. Plus we can be distracted by the pictures on the wall, the view out the window, items of furniture in the room and so on. All these tend to distract our concentration.
Telephone consultations eliminate all these distractions.
You can focus directly on what you hear. You listen better, comprehend faster and retain more of what you hear. That’s why for total concentration on your marketing needs I prefer to consult over the phone.
I will not hold back in what I advise you.
You will get a complete run-down of useful, hands-on and “how to” marketing strategies for your business. Plus specific wording, headlines, telephone scripts and other templates you’ll be able to use word for word – Enough to keep you busy and profitable for a long, long time.
If you still need to see me in person you will have to come to me. I do not go to you unless you are prepared to pay me my full day (6 hours) consulting rate, which is
$1,500 plus expenses.
So, let’s get on with the first step right now – me researching your material and how you market and promote your business, as I mentioned before.
If, after seeing your material and analyzing your questionnaire, I don’t feel I can help you, we will not proceed with the
audio taped consultation, and you owe nothing.
So act now. Contact me today to get started. You’ll be glad you did.
Regards,
Phil Spinelli
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P.P.S. I do not keep accounts for this service. I must have your full investment at my office prior to the consultation. However, I will not bank it until we have finished the consultation. If we do not proceed as arranged with you, you will get your original check or credit card slip returned to you.
